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American Association of Hip and Knee Surgeons

Advocacy, Education, Research

Patient Education on AAHKS Website in Demand

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Every day, nearly 600 visitors go to the “Total Hip Replacement” and “Total Knee Replacement” patient education pages on the AAHKS website. The unique visitors are coming to the AAHKS website from searches at Google.com and going directly to the articles. Keywords such as “hip, knee, hip & knee, hip and knee, and hip and knee replacement” bring the AAHKS website to the top of the Google search results. “With this continued rise in the number of patients visiting the website, we have an opportunity to reach an online consumer audience and position ourselves as the authority on hip and knee care,” said Denise Smith Rodd, Manager of Communication and Web Content.

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